Your first prompt is the most important input to get right. Here's what the AI needs to build you a great site on the first try.
What you do: "residential plumbing" not just "plumber." Be specific.
Who you serve: "homeowners in the Denver metro area" or "small businesses in Austin."
What makes you different: "24/7 emergency service" or "15 years experience, family-owned."
What you want visitors to do: "call for a free estimate" or "book online" or "fill out the contact form."
Any style preferences: "clean and modern" or "warm and friendly" or "bold and professional."
"Build a website for Anderson Plumbing. We're a family-owned residential plumbing company in Denver, CO. Been in business 15 years. We do repairs, water heaters, drain cleaning, and remodels. Open Mon-Sat 7am-6pm with 24/7 emergency service. We want people to call us at (303) 555-0147 or fill out a quote form. Tone: trustworthy, professional, not flashy."
"Website for Sparkle Clean Co — residential house cleaning in Nashville, TN. We serve Davidson and Williamson counties. Services: regular cleaning, deep cleaning, move-in/move-out. We're a small team of 4, all background-checked. Customers book online. Friendly, approachable vibe — think clean whites and soft greens."
"Create a site for GreenScape Landscaping, commercial and residential landscaping in Phoenix, AZ. We do lawn maintenance, irrigation, hardscaping, and design. 20+ years experience, licensed and insured. Show our portfolio of projects. We want commercial property managers to request a bid. Professional but not stuffy."
You don't need to specify pages — the AI decides what pages make sense.
You don't need to write the actual copy — the AI writes it from your description.
You don't need to pick colors or fonts — describe the feeling and the AI handles the design.
You can always edit everything after the first build.
Still stuck? Hit the chat icon.
