When you first describe your business to RebelSites, you get asked a handful of questions. Each one shapes what the AI builds. Here's what every question actually does.
This goes on every page — the header, footer, browser tab, and Google preview. Get it right the first time. If your legal name is 'Johnson HVAC LLC' but everyone knows you as 'Johnson Heating,' use the friendly version.
The AI uses this to write your service cards, hero headline, and meta description. The more specific, the better. 'HVAC' gives you generic copy. 'Furnace repair, AC installation, and duct cleaning in Austin TX' gives you something your customers would actually search for.
This gets woven into headings, the About section, and your footer service area list. Local businesses rank better when the city name appears naturally in the content — so don't skip it.
Every call-to-action button and the header CTA link directly to your number. RebelSites generates clickable tel: links, so mobile visitors can tap to call with no friction.
If you paste a URL, RebelSites scrapes your current site before building. It pulls your brand colors, fonts, logo, existing photos, and any copy worth keeping. Your new site will match your existing brand instead of starting from scratch. You can skip this if you're building from zero.
'Professional and trustworthy' gives you clean, corporate-feeling copy. 'Friendly and approachable' gives you warmer language. 'Bold and no-nonsense' gives you short punchy sentences. This setting affects every headline and paragraph the AI writes.
Your differentiators go into the About section and sometimes the hero. Things like '25 years in business,' 'family-owned,' 'same-day service,' or 'only licensed electrician in the county' turn a generic site into one that actually sells.
The AI is smart, but it can't read your mind. A one-line description gets you a decent template. Three sentences about your real business gets you something that sounds like you wrote it yourself.
Still stuck? Hit the chat icon.
