The first build is a strong starting point, but most great sites take a few rounds of refinement before they feel right. The trick is to iterate in the right order and at the right resolution. This article describes a workflow that consistently produces strong final results without endless back-and-forth.
Before you tweak fine details, decide whether the overall direction is right. Look at the homepage as a whole. Is the tone correct? Is the brand color in the right family? Does the hero communicate what you actually want communicated? If the answer to any of those is no, fix it first. Detail edits made on top of the wrong foundation get thrown out when the foundation eventually changes.
Big-direction edits tend to read like "make the overall tone warmer and more personal," "shift the color palette to dark green and warm beige instead of blue," or "lead with a service-area map instead of a portrait photo." These are perfectly valid edit requests, and the AI handles them well.
Once the feel is right, look at structure. Are the pages the ones you actually need? Is the homepage flow ordered the way you want a visitor to encounter it? Are there sections that are not pulling weight, or sections you wish were there? Add, remove, and reorder before you polish what is on the page. It is easier to write great copy for the right section than to keep tuning copy in a section that should not exist.
When the bones are right, polish the writing. Ask the AI to rewrite specific sections in your voice, to expand a thin section, to tighten a wordy one, or to swap in real testimonials. Replace placeholder images with your own by right-clicking the image in the preview and uploading a new file. Adjust the CTAs to use the language you actually use with customers.
The AI handles one well-scoped change very reliably. Three changes packed into one message is where misunderstandings creep in. If you have five things to do, send them as five short messages. You will move faster overall and you can react to each result before continuing.
When you are not sure what direction to take, switch to Plan mode and just talk it through. Ask what three different ways you could structure the homepage, or whether it would be better to have one services page with all four services or four separate pages. Plan mode does not change anything; it just lets you think out loud with the AI before committing.
There is a point in every site where you have done enough. The temptation to keep editing forever is real, but most visitors will spend less than thirty seconds on the homepage. Past a certain point your time is better spent publishing the site and getting it in front of customers than tuning the radius on a button. A useful rule of thumb is that if your last three edits were each smaller than the one before, you are probably done.
